Built to grow your traffic.
On AI & search engines alike
We blend Generative Engine Optimization (GEO)
and Search Engine Optimization (SEO). to build growth systems that scale with you — and the AI era.
From intent to impact — on autopilot.
Antifragility Labs: GEO + SEO for the AI Era
We don't just optimize for Google—we optimize for every search platform, human and AI. Our
unique approach blends Generative Engine Optimization (GEO) and Search Engine Optimization (SEO).Double your discovery. Future-proof your brand.
GEO + SEO, Unified
We optimize for both LLMs and search engines, so you're found by humans and AI alike—on Google, ChatGPT, Gemini, and beyond.
AI-First Content & Trust
We structure and enhance your content for AI comprehension, citation, and trust—so you're recommended by the next generation of search.
Compounding Growth
Our systems adapt and improve over time, compounding your results and keeping you ahead of every search trend—human or AI.
What is GEO (Generative Engine Optimization)?
The landscape of search and discovery is evolving. Here's how GEO is different.
The Status Quo
Businesses are still optimizing for Google—stuffing keywords, chasing backlinks, and ranking for SERPs—while missing the fact that LLMs like ChatGPT and Claude are becoming the new interface for discovery.
Focus on traditional search engine rankings
Keyword optimization and backlink building
Technical SEO and metadata optimization
Enter: GEO
GEO is built for the AI era, optimizing content to be discovered, cited, and recommended by AI engines. It's about creating content that AI systems understand, trust, and prioritize in their responses.
Optimized for AI understanding and citation
Structured for LLM comprehension and recall
Enhanced for AI-powered discovery systems
Your all-in-one agency for ranking from search engines like Google, to AI like ChatGPT.
34.5% CTR Drop with AI Overviews
Why Antifragility
Most companies aim to be resilient — to survive shocks. We aim higher.
Antifragile systems don't just survive stress — they get stronger because of it. That's the core of how we operate: every client project, failed test, or algorithm shift becomes a feedback loop. We learn. We adapt. We evolve.
In an ecosystem as unpredictable as AI search, fragility breaks, resilience endures, but antifragility wins.
SEO & GEO that actually drives revenue.
We don't just optimize for rankings—we build systems that deliver measurable growth, more leads, and real business results. Ready to see the impact?
Book your free strategy callNo sales pitch. Just actionable insights.