Built to grow your traffic.
On AI & search engines alike
We blend Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) to build growth systems that scale with you — and the AI era.
From intent to impact — on autopilot.
Antifragility Labs: GEO + SEO for the AI Era
We don't just optimize for Google—we optimize for every search platform, human and AI. Our unique approach blends Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) to maximize your visibility, trust, and growth in both traditional and generative search.Double your discovery. Future-proof your brand.
What is GEO (Generative Engine Optimization)?
The landscape of search and discovery is evolving. Here's how GEO is different.
The Status Quo
Businesses are still optimizing for Google—stuffing keywords, chasing backlinks, and ranking for SERPs—while missing the fact that LLMs like ChatGPT and Claude are becoming the new interface for discovery.
Focus on traditional search engine rankings
Keyword optimization and backlink building
Technical SEO and metadata optimization
Enter: GEO
GEO is built for the AI era, optimizing content to be discovered, cited, and recommended by AI engines. It's about creating content that AI systems understand, trust, and prioritize in their responses.
Optimized for AI understanding and citation
Structured for LLM comprehension and recall
Enhanced for AI-powered discovery systems
Your all-in-one agency for ranking from search engines like Google, to AI like ChatGPT.
34.5% CTR Drop with AI Overviews
